Kubota leads in innovative technology

Désolé, cet article n’existe qu’en anglais.

THE JAPAN TIMES
Wednesday, March 12, 2008

Kubota, the Japan-based manufacturer of agricultural and industrial machinery, has come a long way since it established its European organization in France in 1974.
"After more than 30 years, the company has expanded its network to nearly 600 distributors across Europe, with France emerging as the top market. In 2007, Kubota reported whopping growth of 63 percent in the last three years."


‘‘France is our No. 1 customer in Europe, with 60 percent of our sales coming from the French market,’’ says President Satoshi Iida, who has orchestrated this robust performance over the past three years. Kubota’s range of products includes tractors, riding mowers, mini-excavators and diesel industrial engines. ‘‘The company has retained its leading position in these categories with sales reaching a turnover of 400 million euros,’’ says Iida, who plans to expand its core business, compact machinery, to a new category to expand its markets in France and Europe. In line with those objectives, the company recently launched several new products.
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